Balancing the Marketing Challenge

Chloe Austin
Marketing Account Specialist

Marketing departments have always had to find ways to be efficient but today’s digitally consumed content has made workloads more challenging. Content is the engine behind virtually every marketing tactic. This is a multi-tasking demand all of its own – the strategizing, theming, research, writing, approval, production, distribution, tracking, analysis – every aspect of content, requires special skill sets. How do marketing teams balance urgent marketing deadlines and big projects with the demand for digital content?

Identify the part of the content chain your team excels at and which has them spinning their wheels. Then look outside for the tactical assistance that can make a difference. We live in the era of the specialized marketing agency – ones that are interested in project work in very specialized areas — data analysis, content development and repurposing, digital distribution platforms, social media and more. However, there’s a catch – do they understand the investment management business? That’s a hurdle many can’t clear.

At SGI, we’ve “grown-up” in the era of content marketing and worked in the investment management industry for over a decade developing content and marketing solutions that are efficient and effective. If you want to learn more about our marketing services and how we can partner with your firm, visit us online.